The Catalyst … accelerating business growth in healthcare

New Executive Directors expand EHM expertise

Posted by Frank Ripullo on Thu, Jul 07, 2011 @05:55 PM

The medical supply industry is growing and a wave of companies are acting quickly to claim a share of the market.  The most successful suppliers are aligning with seasoned professionals who can spur demand for their products and services with key healthcare decision makers.  We know working within integrated delivery networks and group purchasing organizations is a delicate process.  At EHM, we use our expertise in business development and marketing to help our clients maneuver through the healthcare maze.

We have recently expanded our diverse business development expertise by adding two highly experienced, results-driven executive directors to our leadership team.  Espen Kateraas brings 16 years of experience in the global medical supply industry.  He has developed, launched, and marketed medical devices in markets around the world, including Europe, South America, and the Middle East.

Joining Kateraas is George M. Mathew Jr., a marketing expert in the medical supply industry.  Before joining EHM, Mathew was a product manager, responsible for the launch and growth of several major branded and generic drugs, diagnostic tests, and medical devices.  Mathew brings valuable experience in a variety of functions including brand management, strategic marketing, operations, sales, business development, market research and forecasting.

We are excited to introduce Kateraas and Mathew to the EHM leadership team.  Please read our press announcement to learn more about our new executive directors.  Vistit: www.essentialhm.net/media/ehm-news/

Tags: Essential Healthcare Management, marketing, EHM, healthcare, healthcare suppliers, gpos, IDNs, integrated delivery networks, medical devices, brand management, market research, GPO, Espen Kateraas, generic drugs, branded drugs, diagnostic tests, market forecasting, George M Mathew Jr, kateraas, sales, business growth, Management, strategic thinking, business development