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Nancy Kailas is a big-picture thinker, strategic manager and change agent with broad-based leadership experience in the health care industry, including a concentration in medical devices. Differentiated by her business acumen and relationship building skills, Nancy creates a competitive advantage by empowering sales forces, customizing services and solutions, and instilling customer intimacy. She is exemplary in securing large contracts, structuring deals around the relationships, and driving results, especially in the GPO (Group Purchasing Organization), government, Regional Purchasing Groups and IDN market sectors.
Before joining EHM, Nancy served as Vice President of Sales in the $140M Surgical Division at Molnlycke Healthcare, where she led a sales organization and clinical team and was instrumental in its realignment and optimization. Prior to that appointment, she held the position of Vice President of Corporate Accounts for the Molnlycke U.S. business, and was responsible for developing and executing contract strategies, solidifying strategic alliances, and managing legal and financial obligations for national accounts in both the wound care and surgical divisions. Previously, she held the positions of Senior Director of National Accounts for Regent Medical, Director of Corporate Sales for Kraft Foodservice/Alliant Foodservice, and Account Manager at Baxter Healthcare.
To her role at EHM, Nancy brings an impressive history of helping companies generate revenue. She has worked closely with GPOs, IDNs, acute care hospitals, surgery centers and long term care facilities. She has secured the necessary contracts, designed and implemented business development strategies, and formulated successful execution plans.
In addition to working with Clients, Nancy most recently has taken on the role of Business Development for EHM.
Nancy is married to David Fouts and they have five children and reside in the Chicago area.
Unbroken
By: Rob Bahna, Vice President of Sales, Resuscitation International
In my humble opinion, we use the word "hero" too liberally these days. It is difficult to turn on the news and not hear them hailing someone as a "hero" for doing something. I believe we may see a lot of heroic acts, but that does not make someone a true "hero". And I certainly applaud everyone who performs a heroic act.
When I think of a hero, I think of someone who has demonstrated qualities that show distinguished courage and brave deeds and noble qualities over time that make them someone who we can look up to and admire.
Many of you have heard the story of Louis Zamperini. He was arguably going to be the first person to break the 4-minute mile mark according to many experts and fellow runners. He made the 1936 US Olympic team in an event (the 5000) that he had only run in competitively 4 times. Unfortunately, his future Olympic dreams were destroyed when the 1940 Olympics were cancelled.
He joined the Army Air Corps in 1941. He was assigned to be a Bombardier on at B-24 Liberator. They had several "successful" missions, although they took heavy fire and some of the crew was killed. In World War II, 35,933 AAF planes were lost in combat and accidents. On Thursday, May 27, 1943 Louis was aboard a search plane looking for a missing B-24. Louis' plane crashed into the ocean, killing 9 men. Louis, the pilot and one other man miraculously made it to the life rafts. Of the 11 men on board, only 2 would end up surviving.
They were lost at sea, battling sharks, jumping on the side of the rafts, Japanese Zero planes shooting at them, the elements, but mainly starvation, dehydration and maybe most importantly - faith, hope and sanity. After 47 days of hell, they drifted to an Island and were captured by Japanese soldiers.
They were ultimately transferred to a secret interrogation center called Ofuna, where "high-value" captured men were housed in solitary confinement, starved, tormented, and tortured to divulge military secrets. Because Ofuna was kept secret from the outside works, the Japanese operated with an absolutely free hand and did not register the men as living with the Red Cross, or follow the Geneva Convention.
Japan held some 132,000 POWs, of those nearly 36,000 died, more than one in every four. Americans fared particularly badly; of the 34,648 Americans held by Japan, 12,935 - more than 37 percent - died. By comparison, only 1 percent of Americans held by the Nazis and Italians died.
Like all the men, Louis suffered greatly in the camps, mercifully beaten time and time again, nearly starved, worked to exhaustion, and of course they spent the entire time trying to mentally break down the men. Conditions were terrible, and he would stay in these camps until two weeks or so after Japan surrendered on the morning of September 2, 1945. Two years of mental and physical torture that was especially brutal because they knew who he was. His family did not know he was alive until almost the end – and he was officially declared dead.
He finally came back from the war, but was in many accounts a broken man. They did not have Post Traumatic Stress Disorder diagnosed at the time. He turned to alcohol to deal with the demons and nightmares. He went to see Billy Graham give a speech and it helped turn him around. He would not let the enemy destroy him and win after all he had been through. He would not let them determine the man he really was.
He eventually returned to Japan and even forgave the guards, opened a youth camp for troubled boys and toured the country speaking. He ran with the Olympic torch several different times and discovered skateboarding in his 70s.
When you watch the Olympics over the next few weeks, remember how much so many have given to keep our country and world safe. They are truly Heroes. And no matter how difficult your week or month has been, it could be a lot worse.
Pick up the book, Unbroken, by Laura Hillenbrand (the author of Seabiscuit). This is where all of this information came from. And it is definitely worth the read.
Want New Healthcare Customers? Share Your Knowledge!
Cynthia Baker, Accolades Public Relations
In our last blog, we discussed the painful knowledge that developing a sharp, attractive website with well-written content is just not enough. "Build it and they will come" simply does not attract sufficient website traffic for new business development. With basic SEO, your new website is still fairly isolated on the web unless your grassroots marketing efforts are driving traffic to your site.
You are going to need fresh, ongoing content optimized with relevant keyword terms. You will want to discover and employ the keyword terms that your clients/customers use when they search for your company, its services and products online. This optimized content will serve as a magnet and will pull potential customers to your site. Blogs, which automatically optimize posts for SEO, are the most convenient way to provide keyword-rich content for your site on a continuous basis.
Blogging is your next step to becoming social on the web.
- Share the knowledge that you share now with customers and clients everyday in helping them to solve their problems.
- Demonstrate the depth of the knowledge that you have in the healthcare industry and the trends affecting it.
- Share valuable healthcare information to a wider audience online.
How do you overcome procrastination and writer's block so you can get started? Maybe this will motivate you .... more blogging equals more customers.
“Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. 92% of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” ( Marketing Charts)
Ask your sales team to cheer you on! I bet they would prefer these odds ... more blogging means more leads.
"B2B companies with blogs generate 67% more leads per month on average than non-blogging firms." ( Social Media B2B)
With customers researching healthcare companies before they engage with them in doing business, it only makes good sense to share your industry knowledge directly with the public online via a blog and then to distribute the blog posts through the social networks.
"Social media sites and blogs reach 80% of all U.S. internet users." ( Mindjumpers)
Our Accolades team consults with healthcare companies - assisting with strategic thinking to determine the best topics to discuss online, pinpointing the keyword strategy to be used and developing blog content for them when they are too busy to do it themselves. Let us know if we can help ... just reach out via our Contact Us page.
Thanks to Jeff Bullas for his meaningful blog statistics - more are available at: http://www.jeffbullas.com/2012/07/24/72-fascinating-social-media-marketing-facts-and-statistics-for-2012/
Client News
New Clients
Essential Healthcare Management recently joined forced with the following companies:
Compression Therapy Concepts
CTC participates as a sponsor at the AHRMM12 16th Annual Golf Tournament in San Antonio.
The Optime Group
Ed Hisscock, President, of The Optime Group co-leads the panel for "A CMO Discussion on Achieving Supply Chain Success" at AHRMM12
EHM News: Melinda McDonald Joins EHM Team
We are proud to announce that healthcare industry veteran Melinda McDonald has joined EHM as Senior Vice President. McDonald's knowledge and success will help our clients to achieve their sales goals and expand market share dramatically. Welcome ABOARD!
Upcoming Conferences: EHM Official Fall 2012 IDN Summit Sponsor
We hope to see you soon!
You can always find us at www.essentialhm.net
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